Analysis of factors influencing consumers’ preference for aquarium keeping

This study investigates the factors that influence consumers’ preference for aquarium keeping. Primary data were collected from consumers (ornamental fish hobbyists) using well-structured and pre-tested interview schedule. Results indicated that community aquarium was preferred by majority of the consumers followed by single species, planted and marine aquaria. The wooden/steel aquarium stand was mostly preferred compared to cabinet and aquarium kept in shelves/showcase. Majority of the consumers preferred medium size followed by small and large size tanks. On a whole consumers preferred medium size wooden/steel aquarium with community of species.