Information dissemination behaviour of rice growers under Seed Village Programme in district Baramulla, Jammu and Kashmir

The information dissemination behaviour (IDB) of rice growers was studied in five purposively selected divisions of Baramulla district, Jammu and Kashmir under the Seed Village Programme. Data were collected through pretested, well-structured interview schedule. The majority of rice growers from all the five sub-divisions were having medium level of IDB and maximum of them were found in sub-division Tangmarg (91.67%) followed by Pattan (71.43%), Rohamma (70.00%) and Baramulla (68.50%) and minimum in Sopore (65.92%). Further, it was found, that a majority (69.03%) of the rice growers from all the five sub-divisions had medium level of IDB.