Individual contact behaviour of rice growers under Seed Village programme in district Baramulla, Jammu and Kashmir

The current study on rice growers’ individual contact behaviour under Seed Village Programme was conducted in five purposively selected divisions of Baramulla district, Jammu and Kashmir who had the Seed Village Programme under the rice crop. Data were personally collected through well-structured interview schedule. Majority (65.16%) of the rice growers had medium level of individual contact followed by 22.58 per cent who had high and only 12.25 per cent had low level of individual contact. In overall, it was observed that majority of the respondents never had discussions with scientists of SKUAST-K (67.74%), regularly had discussions with extension functionaries (73.54%), occasionally visited the KVK (48.06%), rarely made phone calls (37.41%), never wrote personal letters (93.87%) and occasionally had discussions with the progressive farmers (54.83%).