Attitude of an individual determines one's knowledge gain about any technology and its acceptance, adoption, continuance and rejection as well. Thurstone (1946) defines attitude as the degree of positive or negative effect associated with some psychological object. This study was designed to develop a scale to measure the attitude of rural youth of Krishnagiri district towards entrepreneurial ventures. Edward's equally appearing intervals scale was adopted to develop the scale. The final scale comprised of ten statements. This scale was standardized for administration.
Attitude, rural youth, entrepreneurial venture, scale
