Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore-641003, Tamil Nadu, India
*Email for correspondence: radhakrishnanias@gmail.com
Online published on 2 May, 2018.
Attitude of an individual determines one's knowledge gain about any technology and its acceptance, adoption, continuance and rejection as well. Attitude is the degree of positive or negative effect associated with some psychological object. This study was designed to develop a scale to measure the attitude of rural youth towards rural development activities. Edward's equally appearing interval scale was adopted to develop the scale. The final scale comprised ten statements. This scale was standardized for administration.
Attitude, rural youth, development activities, scale
