An analytical study of personal, economical, communicational and psychological characteristics of grape growers

The present study was conducted in purposively selected Nasik district having highest area under grape cultivation in Maharashtra state. Total 200 respondents were selected from four Tehsils and 20 villages on the basis of maximum area under grape cultivation. The results of the study indicated that majority of the respondents were of middle age (40 to 48 years), educated up to secondary school having low (9 to 16 years) experience in grape cultivation, too small area under grape cultivation, very low (2.5 to 29.5 tonnes) production of grapes, very low annual income (up to Rs 20.00 lakhs), small landholding, very low participation in training programmes, medium exposure to mass media, very high scientific orientation, medium marketing orientation, high risk orientation, very high economic motivation and high self-confidence.