Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore, 641003, Tamil Nadu, India
The present study was conducted to find out the impact of social media on the students of Tamil Nadu Agricultural University. Asample of 30 students wasrandomly selected. The studyrevealed that majority(83.33%) of the users expressed that their main purpose of using social media was to communicate with family or friends whereas 80.00 per cent needed it to become updated on events. Half (50%) of the users had positive perception that social media created awareness among the youth for new trends and 43.33 per cent each perceived that it helped in research and learning, connected gender and families especially youth and use of social media was a hobby. Majority (80.00%) of the users had perception that social media decreased face to face communication among the people whereas 73.33 per cent perceived that anti-religious posts created hatred among people.
Social media, students, impact, communication, perception
