Effect of age, gender, domicile status and profession on the frequency of consumption of American foods

India isamong the top 10 markets for once ina week American food consumption. Fromits inception American fast foods have been designed to be eaten ‘on the go’. These do not require traditional cutlery and are eaten as finger foods. This study deals with the effect of age, gender, domicile status and profession on the frequency of consumption of American foods for which data from 90 consumers consuming American dishes from McDonald's, Pizza Hut, Domino's, KFC, Papa Johns, Subway and Taco Bell in Bengaluru city were collected using a schedule in 2015 and analysed using chi-square technique. Results revealed that there was impact of domicile status, occupation/profession on the frequency of consumption of American foods in American Food Restaurants (AFRs). However there was no impact of age and gender on the frequency of consumption of American foods in AFRs.