Synopsis of coconut and rice value addition endeavor

The market-oriented agriculture is the need of hour in the present state as consumers demand value-added and healthy products than what would be available elsewhere. Due to this scenario the farmers should reorient their production and other activities to match the demand. It will be profitable if the farmers select the produce of their region and go for processing and value addition as the resource base is within their reach. In such condition it is worthwhile for the Thanjavur region farmers cultivating paddy and coconut to a large extent specialize in both commodities as the raw material is abundant and always available with them. This paper throws light on the aspects of minimal processing and value addition in coconut and rice for increasing farmers’ income and providing satisfaction to the consumers.