1Department of Social Sciences, Anbil Dharmalingam Agricultural College and Research Institute TNAU, Trichy-620009, Tamil Nadu, India
2Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore-641003, Tamil Nadu, India
*Email for correspondence: sakthirama@gmail.com
Online published on 28 February, 2019.
The study was conducted to identify the different market channels of coconut farmers and usage of e-business tools by them. Sixty coconut farmers of Erode, Tamil Nadu at regulated market were randomly selected for survey. The five-point Likert scale was used to find out their attitude to adopt e-business tools. The coconut farmers generally marketed their produce in the form of matured coconut or tender coconut and copra. Majority (53.30%) of the respondents used mobile phones for daily market information. It was found that 63.33 per cent used the information provided by government departments. The farmers sold their produce when the prices were high in the market. The study showed that mobile phone was most useful to the farmers for getting market information. The overall acceptance and opinion of the coconut farmers about e-business tools were positive.
E-business, tools, market, channels, market information, attitude
