Radio listening behaviour of farmers of Tirunelveli district, Tamil Nadu

Radio plays a major role in the information dissemination. Radio is a way to send electromagnetic signals over a long distance to deliver information from one place to another. It acts as an effective mass media from which every social member is benefited. The main objective of this study was to assess the radio listening behaviour of the farmers. The study was conducted in Tirunelveli district of Tamil Nadu. Data were collected using questionnaire to find out the listening behaviour of the respondents. Most of the respondents did not possess radio. It was found that the listening behaviour of radio among farmers had been diminishing and hence the necessary information to be disseminated could be given in various other forms such as folk songs, skits and success stories.