Department of Extension Education, Punjab Agricultural University, Ludhiana, 141004, Punjab, India
Custom hiring services (CHSs) enable the farmers to take the required equipment on hire basis for a defined period only thus paying for the services of the machines without having them. The present study was undertaken to find out the satisfaction level of farmers availing the services from the cooperative agricultural service societies (CASSs). A sample of 150 farmers who were availing the custom hiring services from five CASSs was selected. It was observed that majority of the farmers were in the age group of 44 to 62 years; lived in joint families; had educational level up to matric and medium to semi-medium operational landholding. Majority of the farmers had low to medium mass media exposure. Maximum number of farmers acquired information regarding custom hiring services from the officials of CASSs. Majority of them had a high level of satisfaction regarding the CHSs. About one-fifth of the farmers were dissatisfied with the less number of machines in the society followed by non-availability of machines at the time of requirement. The other prominent reason for the dissatisfaction of farmers was non-availability of required number of machines.
Satisfaction, custom hiring services (CHSs), cooperative agricultural service societies (CASSs)
