Analyzing the employee retention strategies in supermarkets of Coimbatore, Tamil Nadu

Employees are the competitive advantage of any labour-intensive industry especially in the retail sector. Employee retention strategies help to retain efficient employees in an effective way. Retail sector faces more difficulty in retaining talented employees due to lack of healthy retention practices. The purpose of the present research was to study the relationship between the length of service of employees and their retention strategies and to identify the effective retention strategies from the perspective of employees. Descriptive research design was adopted in the study. A sample of 60 employees was selected from the supermarkets of Coimbatore, Tamil Nadu using the simple random sampling technique. The results showed that there was a significant relationship between the experience of employees and the retention strategies and provided the influencing factors behind the retention rates of employees.