Sheep marketing practices followed in sub-tropical zone of Jammu and Kashmir

The study examines sheep marketing practices followed in sub-tropical zone of Jammu and Kashmir. The results of the study revealed that marketing of sheep is unorganized in the study areas. Majority (45.83%) of the respondents used to sold their animals to middlemen followed by 41.70% to the people of Muslim community for Qurbani on the occasion of Bakra Eid as it fetches better price. About 62.50 per cent of the respondents sold their animal when they need cash for home consumption, followed by 20.83%, when they need money to pay children's school fees. Important marketing channels were middlemen, people of Muslim community and local markets.