Customer satisfaction with tata ‘Nano ’Car

The objective of the study was to assess into the customers ’satisfaction with Tata “Nano ’car among users. 60 users were selected random cum-purposefully from Tata ‘Nano ’car users Bihar Customer satisfaction Questionnaire was used. The results showed that customers differ on satisfaction level i.e. 58.33% are more satisfied, 25% satisfied, 16.67% less satisfied on loyalty. Further to test hypothesis no.2 perception of the customer satisfaction 46.67%, on quality, 33.33% on price, 11.67% on service, 8.33% on place 3. Innovativeness, 16.67% are reported to ‘Good feature ’, to reach customer pyramid are 16.67%, 33.33% responded to more mileage, 20.00% on sufficient space, and 13.00% on ‘good look ’. 5. Happiness with Tata Nano model: on enhanced prestige value 91.67%, and on ‘familiar car’=8.33%. 5. Life style: i.e. customer responded on Base Nano=30.00%, CX Nano+ 45.00% and on LX Nano 25.00%.the result supports hypotheses.