The Universal Health Coverage Fund in Indian Context- A Mechanism Design Approach

Insurance spectrum plays a pivotal role in increasing a State economic status. Millions of citizens believe in buying health insurance to pay off the hefty account of hospitals when the need arises. Finance market strives on selling such varied insurances by influencing their clients by inducing ample beneficial features in health coverage premiums. There is always a competitive spirit among the financial firms to sell more and more policies to their customers, hence hire hundreds of agents or skilled executive to do the selling job par successfully. Unfortunately, due to the unawareness of the beneficial features of the health insurance coverage, Indian citizens are not keen on buying health insurance. Hence, the need to induce new formats to market the policy successfully becomes a top priority. Universal Health Care Fund, ‘UHC’ in short is one such model that increases the sales of health care policies. UHC covers all the tools needed for best possible marketing of any kind of Health Coverage equally beneficial for the buyer too. The implants include the varied types of coverage, the motive behind introducing in the market, ways to be sold by agents and the reviews to be accepted in market. In the upcoming context, it is clearly explained about the beneficial modes of approaching the clients by agents of financial firms as well as multi-speciality hospital, and it even provides simple ways to optimize your selling report. In the conclusion part, the model explained is compared with present SHI proposal.