Perceptions and Feedback of LIS Professionals towards Internet Resources on Marketing of Library Services

This study aims to obtain perception and feedback of LIS marketing professionals regarding marketing activities, searching and finding internet resources on marketing of library services area through online questionnaire. The results of this study revealed that in “Marketing Library Service ”, Google and Yahoo emerged as most effective search term and search engines for searching and finding information on marketing of library services on Internet. About 43% respondents fetch information about marketing library services from their colleague if they don't find desired information on Internet This study will be helpful for information seekers and LIS professionals in order to identify search patterns and usefulness of internet resources available on marketing of library services area.