Information Seeking Behavior of B-School Faculty Members in Digital Environment: A Case Study

The core purpose of the survey was to explore the information seeking behavior of the faculty members in the digital environment and also to get aware how faculty members of the business school access electronic information resources while hunting for the desired information. A questionnaire was circulated to thirty faculty members of Sinhgad Institute of Business Administration and Research, Pune. The overall response rate was 86.66%. Survey revealed that majority of the respondents are well aware and have a lot of knowledge about electronic information resources; it was found that prima facie most of the time faculty members use both i.e. subscribed as well as open source electronic information resources for locating the desired information. Majority of the respondents prefer to locate for full text as well as abstract form of information. Research, Lecture preparations and publications are found to be the core purposes of accessing electronic information resources. In order to overcome the hindrances in accessing the electronic information resources among the faculty members, the study recommends that the awareness programs, hands on training sessions, product demos, orientation on web searching and retrieval skills should be organized at regular intervals.