Marketing of Resources and Services with Emerging Technologies in Modern Libraries: An Overview

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. It is an inherent part of library services for collection development and user-friendly service. For maximum use of electronic information resources and services, library has to take initiative in advertising the activities of the library through interactive web tools or technologies. A review of the literature provided accounts of various tools and technologies available for marketing library resources and services. Marketing of information resources through web based services helps the libraries to reach a vast audience and serve more people in an interactive mode. The growth of participatory webs like web 2.0 allows users to blend their role as writers, readers and editors of the web content. This paper provides an overview of marketing library resources by means of emerging tools and technologies in the digital era.