International Journal of Information Dissemination and Technology
  • Year: 2018
  • Volume: 8
  • Issue: 2

7P's of marketing mix in moocs environment

Deputy Librarian Central Library University of Kota, Kota-Rajasthan

*Corresponding Author Anna Kaushik drkaushikanna@gmail.com

Online published on 15 November, 2018.

Abstract

Marketing mix techniques can apply on any product and discipline including Massive Open Online Courses (MOOCs) and library and information science domain as well as these techniques are very useful to connect and promote a product to their large users. Thus, this study aims to apply 7P's of marketing mix in MOOCs and library and information science domain in order to create, disseminate and promote of a MOOC for their optimum numbers of targeted users.

Keywords

Design, Creation, Marketing Mix, MOOCs, 7P's, Libraries, Library and Information Science, Library and Information Science Professionals