International Journal of Information Dissemination and Technology
  • Year: 2018
  • Volume: 8
  • Issue: 2

Marketing of local history collection of public libraries in the age of it

1Research Scholar, DLIS, Rabindra Bharati University, Kolkata

2Associate Professor (Retd) DLIS, Rabindra Bharati University, Kolkata

3Librarian, Bidhan Chandra College, Rishra, Hooghly

*Corresponding Author Arup Bijali arup594@gmail.com

Online published on 15 November, 2018.

Abstract

The present paper highlights the importance of marketing technique to promote the local history collections of public libraries. It discusses the value of local history collections, essence of a good collection policy etc. and finally touches on the promotional needs for local history collection, methods of promotional activities and influence of information technology in this regard.

Keywords

Local History Collection, Collection Policy, Extension Services, Information Hub, Promotional Initiative, Information Technology