E-advertising and digital home technology in Nigeria: Deconstructing the praxis of impeccable challenges

E-Advertising has made life easier for people and has facilitated the pace and tempo of commerce as well, particularly in the developed economies of the world. In Nigeria, the potentials benefits of e-advertising are quite astounding. However the prevailing conditions for its operations in the country is equally challenging, and there is even some doubt the extent to which this form of advertising can succeed in the developing world. This paper set out to audit the socio-economic and techno-political factors that may hamper e-advertising in Nigeria. The paper also predicts that the adoption of the multimedia hub, symbolized in the Digital Home Technology, is one of the many development catalysts that can impact positively on the social lives of people in Nigeria.