*Supervisor, Dept. of Statistics, RTM Nagpur University, Nagpur-440033
**MSEDCL, Mumbai
Online published on 27 February, 2018.
The present study was conducted in Delhi, Hariyana&Nashik in Maharashtra. Energy conservation progra installation of CFL(Compact fluorescent lamp) for the state of Maharashtra and wages of Electronic Ballast chokes for tube light instead of conventional chokes. The major advantage shall be drawn saving for energy bills for consumer. Approximately 300 lacks CFLs used across the Maharashtra state in India i.e. 15w CFL & 20w CFL
Advertising marketing & awareness complain for the use of CFL technology, sale of CFL to eligible consumer. The manufacturare will offer a special price for those consumer who prefer to purchase CFL lamp out right i.e. Rs.100/-for 15w CFL and Rs.110/-for 20w CFL. The Procedure for installment & for invoicing scheme will be very company to company. If period of the scheme will be considered for 2 year. Overall marketing practices of CFL grower reveal that 63% of the CFL grower belongs to medium level of marketing practices category. land holding, annual income, cosmopoliteness & infrastructure facilities were positively significant relationship with marketing practices.
Market information, market determination source of information marketing practice international journal & marketing & Human Resource management, operational management (IJMHRM)
