Assistant Prof, A. S. College, Khanna
Online published on 27 February, 2018.
In the present day era of globalization and cut throat competition, where speed is the buzzword, it is very important for an organization to take right decision at the right time. Business Intelligence (BI) allows us to use data strategically in responses to challenges and drive profitable business actions.
Decisions purely based on the gut feeling cannot assure success-but with BI's fact-based decision-making framework, confident decisions can be made for assured business success. BI refers to a set of tools and techniques that enable a company to transform its business data into timely and accurate information for the decisional process, to be made available to the right persons in the most suitable form. The paper explores the concept of business intelligence, its architecture and applications.
Business Intelligence Technology, Globalization, Fact Based decisions