E-commerce and trust: A study of consumer perception

The main reason for consumers not purchasing from the online vendors is the lack of trust. The lack of physical interaction and physical infrastructure in the online environment make it more complicated to establish trust with the respective customers. That is why it is very important for the companies, who want a healthy business on internet to build and manage the consumer's trust in e-commerce. As we all know that internet is a network of networks, so it is a big challenge for the online companies to build healthy trust of consumers on the internet. The purpose of this study is to find the key factors those are responsible for making trust on online shopping and to study the consumer perception towards the e commerce along with how to establish trust relations on the internet.