Evaluating security awareness impact on perceived risk and trust: The case of social networks

The social media networks offer individuals and communities opportunities to communicate with broad global reach; This paper studies the social media users’ awareness of the security and the personal privacy issues, and investigates perceived risk and trust on information disclosure behavior in Social Network sites (SNSs). In addition, to further extend the benefits of this study, we have collected and analyzed data to evaluate the participants’ perceived benefits and drawbacks of the social media networks, where mixed results were found. This is due to the unique characteristics of social media: openness, participation, and sharing. However, despite rapid adoption, we find that a growing concern and skepticism regarding the use of social media exists among the social network users. There is nothing in paper about benefits and draw backs.