An Analysis of Investors’ Awareness and Preference of Different Investment Avenues - with Special Reference to IT Employees

Due to the continuous changes in the time value of money and the value of money which we receive today is much important than the value of money we receive after some time. Human needs and unlimited first marriage, children, house, car, medical necessity, children education etc. some need we need to meet now and some in future. From the earnings we can meet present requirement and we need to save some money for the future requirement and in Indian traditions we got a habit of savings, compare to traditional methods we people use to opt to deposit there money in banks but in modern world there are so many alternatives are available were we can make our savings double or triple according to risk taking ability of a investor, but to what extent investors are about those investment alternatives is a question and specifically IT employee as IT sector is a booming industry with heavy salaries and most of the people are choosing IT stream for employment therefore in my research I have choosen IT employees for my study and want to learn awareness of different investment avenues which are available in the market and how they come to know about them and among different investment avenues, were the most of the IT employees are making investment among the different investment opportunities.