Covid 19 Dilemma: Remaining Customer-Centric to Maintain Customer Relationship

The pandemic Covid 19 posed many challenges to the companies across the globe regardless of the industry type. We are aware that there is no medicine for the disease, so the solutions identified by the countries across the world to overcome the disease are lockdown, social distancing and covering the mouth with masks. Out of fear of life every individual started practicing these norms.Hence, all these practices have distanced consumers from marketers and had a great impact on maintaining the relationship with customers for the sellers. To overcome these challenges the firms have to change their marketing strategies to suite to the circumstances and become more customer-centric. The present research necessitates studying the different approaches to be adopted by the firms to maintain good relationship with the customers in the constricted markets. Thus the author proposes the importance of customer centric approach to maintain customer relationship in these market circumstances raised due to Covid 19.