Customer Relationship Management in Automobile Sector-A Comparative Study

India represents one of the world's largest car markets Easy availability of finance and rising income levels are encouraging the middle class population to choose from the vast range of passenger vehicles. The Indian auto industry has been recording tremendous growth over the years and has emerged as a major contributor to India's prosperity. The present research study entitled “A study on customer Relationship Management in Automobile Sector-A comparative study ” has been focussed on CRM practices in select Automobile companies such as Maruti Suzuki and Hyundai. Further, The study emphasizes on the impact of CRM on customer satisfaction in select automobile companies. A survey has been conducted in Hyderabad city to examine the perception of customers towards CRM system. The sample size consists of 150 respondents of each automobile company. The findings of the research study embody that most of the Hyundai customers are very much satisfied with the CRM system prevailing in the company. Further, they want to prefer the same brand for the next purchase and interested in recommending the brand to others. On the other hand, the situation is quite opposite in Maruti Suzuki. Finally it can be concluded that, Indian Automobile sector is poised for huge growth in the days to come. Innovative and Market responsive strategies have to be adapted to become successful in this competitive world. Though Maruti Suzuki is the market leader and legendary automobile company, In so many aspects Hyundai is giving huge competition with respect to formulation and implementation of CRM practices such as conducting loyalty programme, Providing superior facilities and fallow up calls after the sales and services. On the other hand Maruti Suzuki is excellent in giving annual offers, Communication of latest offers and sending service reminders. Further, it can be concluded that, if both the companies have focussing on the service gaps it is beyond doubt that Maruti Suzuki and Hyundai will shine in automobile sector with huge smile.