Political Marketing: Bringing Politics and Marketing Together

Political marketing is one phenomenon which has come to dominate the domain of politics in a big way across the world. The western democracies such as UK, US, Canada, Germany, France, as well as such nations as Australia, New Zealand have been primarily associated with it. However, with time it has found prominence in such countries like India thanks to the increased level of awareness and anvil of such phenomenon like social networking which have brought the political party and leader closer to the voter than ever before. This research paper considers marketing in the paradigm of politics/elections. Also, it brings about the differences which very well exist between the institution of election and an actual market. At the same time, it also highlights the ‘industry ’aspect related to marketing and how the same applies in the context of politics. Overall, this research paper would bring together the two distinctive identities of politics and marketing and examine their changing role in the contemporary political scenario.