ITIHAS The Journal of Indian Management

  • Year: 2018
  • Volume: 8
  • Issue: 2

Future growth potential of thomas cook india limited in authorized dealer retail/wholesale foreign exchange business in thrissur district of kerala

  • Author:
  • S Nisa1, Arjun Lal2
  • Total Page Count: 15
  • Published Online: Jun 22, 2018
  • Page Number: 24 to 38

1Assistant Professor in Finance, TKM Institute of Management, Kerala.

2TKM Institute of Management, Kerala.

Abstract

Liberalization radically changed India's Foreign Exchange sectors the trade habit and transaction related to the business has become more international. The business and education with its new makes the foreign exchange sector more and more competent.The variation in the foreign exchange rate makes very big effect in the economy of the country as well as business. That is why it is considered as most sensitive part of the international business. In the emerging economy like India has tremendous opportunity for the foreign exchange business. Most of the companies in India going to internationally for expand market, increase profit and reduce risk.Thomas Cook India Limited is the most dominant company in the field of foreign exchange services. The supreme brand image of the company and the circumstances in the foreign exchange system of India comes to generate various dimensions. Moving with the phases of the globalization there are occurred a series of changes in the field of foreign exchange services. To expand the business of any company the Market survey is very essential.

Keywords

Liberalization, Foreign Exchange, Market survey