Content marketing and website efficiency of mallow technologies private limited

‘The purpose of the study is to analyse the online presence of various IT firms. Three companies from IT sector are chosen randomly and their website is compared with that of the Mallow's product-Codekalam. Then social media presence of the three companies is compared with the help of various online tools. Twitter handles of the firms are compared and the response is noted and compared with that of the world average. Based on the comparison strategical insights were suggested to the company for increasing the online presence of the firm.