A study on relationship between students personality and brand personality

SThe customer's tastes and reference for products and services are significantly influenced by their personality. Whether going for a movie or buying a bike or FMCG product etc branding is crucial. But he branding can be done based on gender, geographical location based, age based etc. In this study, branding using personality is discussed. The simple random sampling is used for data collection and total number of respondents in the study is 102 MBA students. The Pearson correlation is used in the study to find the correlation between personality of the students and brand personality. Finally the suggestions are given for the purpose of marketers.