Social Media’s Influence on Political Marketing: Insights from a Focus Group Study of Experienced Communication Professionals

This study explores the dynamic role of social media in political marketing, focusing on its growing influence in shaping voter perceptions and campaign strategies. Utilizing a focus group methodology with experienced communication professionals, the research investigates key metrics, strategies, and the effectiveness of social media in political marketing campaigns. The findings provide insights into the impact of social media on voter loyalty, the comparative effectiveness of traditional versus digital platforms, and the significance of strategic communication in modern political discourse.