An Empirical Investigation on Investor Awareness on Various Asset Classes and Comparison with E-Gold and E-Silver in National Spot Exchange Ltd

The present study aims to investigating the factors that are involved in investing various asset classes, to study the importance of various other asset classes and their riskiness and to identify which advertising media that best suits for E-Gold and E-Silver. A sample of 250 respondents was selected at random and the questionnaire was prepared based on defined objectives. The data was collected and analyzed using different types of statistical tools through various statistical packages. At the end of the study researchers have found that most of the respondents were unaware of E-Gold and E-Silver products and trading. Capital market is considered as risky asset among respondents. Based on the finding, suggestions have been made to improve the investor awareness about E-Gold and E-Silver. Support from regulatory authorities helps the investor to build confidence in this concept.