Study of consumer behaviour towards online hotel room reservations

This study has been undertaken to analyse the various parameters considered significant for online hotel room reservation by the consumers. The guest who was staying in the hotel was the consumer and in this study term traveller is interchangeably used for the guest or consumer. The primary objective of the study is to analyse the critical parameters like price, location, service among others. This empirical study was conducted in Chandigarh where primary data was collected from five hundred and nine guests staying in the various hotels within the city. The study reveals price is the most crucial deciding factor followed by reservations cancellation policy and location of the hotel. To repeat a stay in the same hotel, for male travellers price is the most crucial deciding factor and for the female travellers, service is the most critical deciding factor. The study also reveals that male travellers are much more outnumbered than female travellers.