Influence of application design & layout and content factors of mobile learning on job performance: A study on employees of selected CDIT retail stores in Bangalore

Retail sector in India is on growth path however faced with challenges like high rentals, skilled manpower, supply chain and enormous competition. Customers of today are more knowledgeable, and expect unmatched customer experience. Also, introduction of new products with regular changes in the technology, increased competition and dearth of skilled manpower has made retail companies especially CDIT retail stores to emphasis on knowledge and skills of employees to meet these changing market dynamics. Along with traditional learning modes, Mobile learning is the evolving and widely explored learning platform in the education, and training arena. The exploratory study was undertaken with an objective to investigate the factors that influence the mobile learning on job performance among employees of the CDIT retail stores. The study shows that the design & layout of the mobile learning as good with a sign of scope of improvements. The respondents have considered that the overall content was presented in an interesting manner, they were relevant and useful for their job and helped improve job performance. Hence, from the study it is concluded that employees appreciate the importance of mobile learning and find it interesting and useful for gaining knowledge and skills required to perform their job better.