Habit of Indian Women about gold as an investment: Causes & motive

Gold a name itself acts as stimuli to human minds, in Indian tradition gold enjoys a special status since ancient time; now a day's Indian Government has 618.2 tonnes of gold and become 10^th largest gold reserves in the world. Surprisingly Indian household may have accumulated upto 25000 tonnes of gold thereby retaining the tag of world's largest holder of gold. Indian culture is a mixed culture and there are hundreds of languages and different Religions. On every 100 km the culture, habits and even food can be changed. Interestingly there are two common facts i.e. household saving & Investment in gold. There are countless reasons which compel Indian household to stock gold but the attitude, perception & attraction of Indian women towards gold and gold ornaments maybe the giant reason behind the investment in gold. In the present research paper, researcher intended to evaluate the various causes and motives behind unabated habit of Indian women towards gold as an investment.