An insight into online buying behaviour of customers in Punjab, India during covid-19 pandemic

In a short period of time, COVID-19 has changed the lives and livelihoods of people around the globe. Consumer’s attitudes, behaviours and purchasing habits are changing and many of these new ways will remain post-pandemic. People are living differently, buying differently and, in many ways, thinking differently. Supply chains have been tested. Retailers are closing doors. Consumers across the globe are looking at products and brands through a new lens. The virus is reshaping the industry in real-time, rapidly accelerating long-term underlying trends in the space of mere weeks (Wright, 2020). While purchases are currently centered on the most basic needs people are shopping more consciously, buying local and are embracing digital/e-commerce. To manage isolation, consumers are using digital to connect, learn and play and they will continue to. This study helps to get an insight of the online buying behaviour of consumers residing in State of Punjab, India during Covid-19 pandemic period with the help of a structured questionnaire.