A case study on analysing the customer attractions towards restaurants in Bhubaneswar

The eating habits of people and the cooking style of people using different ingredients are changing day by day. In earlier days people were not aware of the different styles, ambiences of lightings, colour, interior decoration etc. they only cared about the food quality. Nevertheless, the trend has changed to a great extent. Bhubaneswar, the capital city of Odisha has become cosmopolitan in nature. With rising malls, market complexes, Inox movie complexes, it has become a tourist destination for people all over Odisha. In Bhubaneswar many restaurants have come up even the big multi-national restaurant chains like KFC, Yo! MOMO, Barbeque have started opening up their branches. Restaurants expand from reasonable, casual uptakes and modest nourishment served in basic settings at low prices, to expensive foundations serving refined nourishment and fine wines during a typical setting. Attempt has been made to analyze important factors that attract customers to a restaurant and to look for dependencies between age and factors of attraction, age and choice of restaurants, income and frequency of visit to a restaurant.