Determining factors that influence the z generation students in selecting a private University in Manado City

The era of globalization which is increasingly challenging today encourages the people to have maximum efforts to get a job, one of them is to equip oneself with the most basic requirements which is a bachelor degree. This thing challenges the world of education, especially the universities to prepare themselves as best as possible to compete and also provide an encouragement to build various universities. Thus currently there are many private universities in Indonesia, especially in Manado City. To be able to compete, the private universities in Manado City try to offer various programs, superior facilities, and other owned features so that many prospective students are interested in entering these private universities. The students who enter to a university this year are those who are in the Z category having various uniquenesses, thus with these uniquenesses, this generation has many criteria or factors in choosing a university, so that there are many determining factors which will be considered by the prospective students when choosing a private university. Therefore, the private universities as a service provider must know the determining factors of the student candidates in selecting a private university. This research was conducted at the private universities in Manado City, and the respondents were the students there. This research used quantitative method by using a questionnaire to obtain the primary data, with a total of 200 respondents. The results of the study found that of the 11 studied factors, they could be rotated into 3 factors. The most dominant factor in the student's consideration when choosing a private university was the product factor, which meant that they really considered the study programs, and the curricula offered by the private universities, the second factor was the lecturers and staffs, meaning that the quality of the lecturers, and the excellent services of the educational staffs were a big consideration factor, and the third was the price factor which turned out to be a big quite consideration, in which the students looked for an affordable and repayable tuition fees.