Revenue generation strategies for corporate performance for the city of Mutare, Zimbabwe

The Research investigates the finding enduring strategies to harness revenue from vendors. The convenience sampling technique was adopted due to budget and time constraints. The questionnaires were used as data collection tools. The researcher gathered data for the study through administering questionnaires as well as carrying out interviews. 35 vendors were enumerated while 15 respondents from the Mutare City Council and the Zimbabwe Republic Police were interviewed during the study. From the onset it was found that the majority of respondents were of the view that, the council is unprofessional and use heavy-handed approaches when dealing with vendors. Simultaneously, it was also observed that the Local Authority is using repressive and outdated laws that it inherited from the colonial era. The Mutare City Chief Security officer carry out professional and customer relations training for Council officers who collect revenue to improve their professional standards. The Town Clerk to engage Senior ZRP officers who brief members going on joint patrols with council members to ensure that they instruct all officers (both from Council and ZRP) exercise restraint, professionalism and customer care when dealing with vendors during the execution of their duties. The Town Clerk ensures that council employees are incentivised for them to perform of their duties.