Opportunities for women entrepreneurs in e-commerce industry -an empirical study Inindia

The growth of e-commerce industry helps the women entrepreneur to generate new ideas and work from home. Today e-commerce is providing a desirable environment for highly educated, technically sound and potentially qualified women to inculcate entrepreneurial values and involve greatly to business dealing. There are many online platforms that offer aspiring women entrepreneurs virtual workplaces and digitally mobile lifestyle thereby providing the needed flexibility to achieve their business objectives. The aim to carry present study is to know the fact that there are very few women entrepreneurs involved in e-commerce sector in India so more awareness programmes may be conducted at large with the intention of creating a suitable e-commerce environment to them. It also highlights that women entrepreneurs belonging to urban areas are well educated and professionally qualified but women belonging to rural area are less educated and not professionally sound. This paper analyses the circumstances of women entrepreneurs which are limiting them from growth. The scope of the study is limited to analysis of the status of women entrepreneurs in e-commerce sector covering the period of 2008-2018.