In the recent era, shopping has become a trend. People prefer retail shopping but also are switching to online shopping. Online shopping has become aimportant platform for purchasing the FMCG. As a large range of FMCG products are available at just a click away. It has become convenient for the customer to examine as per their criteria and has become competitive for e-commerce sites to withstand the loyalty of customers. With the fast growing pace of technology, new inventions to cosiness customers are keeping coming in market. Customer perception towards these FMCG decides the future of the product. As market has turned virtual these days, a customer analyses his needs, desire to purchase latest updated products on these online sites. This paper focuses on the consumer perception towards online shopping of FMCG.
FMCG, Consumer, Online shopping
