1Jimmy Alemiga is a student of Doctorate in Administration and Management (specializing in Institutional Leadership) at the Uganda Management Institute, He is also a Part-Lecturer in the School of Social Sciences at Nkumab University, Uganda, Email at alemigaa@gmail.com
2Angella Male works at Malcolm Pre-School and Primary as the Head of School, She has Masters of Arts in International Relations and Diplomatic Studies of Makerere University
Online published on 25 August, 2021.
The study purpose was to investigate the role of management strategy in one of the private universities in Uganda. The key dimension were vision and leadership which are key for institutional survival. The study used the contingency leadership theory (CLT) which-believes that the leader’s effectiveness depends on the competencies they use to solve a particular challenge at a particular time. The CTL believes in “no one size fits all” as opposed to the traditional management theories which believe in one way of doing things. Qualitative data was collected from 25 respondents across the entire university through face to face interviews, which was supplemented by documentary review method. The research questions addressed were; 1) Do private universities in Uganda understand the importance of a vision? 2) What is the importance of leadership in a private university in Uganda? The study found out that there were mixed reactions from respondents on management strategy. The study concluded that management strategy is a technique used to direct and control an organization so as to accomplish a set of given goals using a range of strategies. The managerial implication is that the leadership in this university should consider the management strategy as something that reflects a road map or a blueprint that guides how they will attain their purpose.
Strategy, Management Strategy, Vision, Leadership, Private University
