The Covid-19 pandemic has brought the world to a standstill especially during lockdown in almost all the parts of the world. The people were forced to live in indoors. Unable to decide to do what, a considerable number of people shifted to OTT platforms and streaming their favourite content to make the best of their free time which otherwise was lost in office and household chores during normal days before Covid-19. They just want to have entertainment to come out of fear of the pandemic. They want to watch their old serials, programmes etc in one go. They started binge watching. Binge watching is watching multiple episodes of (a TV programme) at a stretch either by means of DVDs or digital streaming. Indian consumers have a new big appetite for binge watching which is growing exponentially not only in urban areas but also in rural areas. This paper deals with Binge watching in rural areas with special reference to Jagtial. Questionnaire is designed and distributed among the people of Jagtial using convenient sampling method during the months from October & November. The data is analyzed using IBM SPSS Statistics Subscription. The results show that Binge watching has grown to be moderately stress free and to watch sexual and violent content.
Rural Consumer, Binge Watching
