Study of personality traits &online platform usage of instagram & snapchat

Personality Trait is defined as individuals’ feelings, emotions, thought. This study implies online platform usage among different personality traits of Instagram & Snapchat. The research is trying to examine usage rate of different personalities active on social media. The current research explores the differences Instagram, and Snapchat in terms of use intensity, time spent daily on the platform, and use motivations. Findings show that participants spent the most time daily on Instagram, followed by Snapchat. They also indicated the highest use intensity for Snapchat and Instagram (nearly equally).