Associate Professor, Doctor of
*Author correspondence: Abdurakhmonov Ilyos Khurshidovich, Associate Professor, Doctor of
This article discusses the innovative activities of insurance companies in the sale of insurance products and the use of new technologies in the context of digitalization of the economy. The concepts of insurance products and insurance services were defined, their existing classification according to their innovative features was supplemented, which in turn allowed them to be further improved in the introduction of a customer-oriented model of insurance business.
Insurance, Insurance product, Insurance service, Innovative insurance activity, Digital insurance, Insurance culture
