Associate Professor Department of Commerce, MLN College, Yamuna Nagar, Haryana - 135001
Online published on 1 September, 2023.
There are many different digital channels available today, including internet site, social networking sites (SNS), YouTube, mobile devices, online societies, digital outdoor media, digital television, and emails. Before making a purchase, a customer uses each of these channels. The purpose of this paper is to examine the most popular digital route for communicating while making a purchase. The paper also discusses the probable justifications for choosing a specific communication medium for a prospective buyer.
Television, Electronic Mail, Simple Notification service, Wilks Lambda, Chi-square
