In today’s emerging global economy Mutual Fund is one of the most prospective financial instruments, which emphasizes not only on the return but safety of hard-earned investment also. This paper is an attempt to show change in investment trends through Mutual Funds. Key features which make Mutual Funds investment a better investment option for all investors especially for small investors are its quick liquidity, less risk factor involved, knowledge and experience of experts, various tax benefits, complete transparency. Apart from all this one feature that makes Mutual Fund more reliable is control of government machinery over it in the form of various government regulations. This research paper is focused on the investor’s perception towards mutual fund as an investment option.
Customer, Investment, Mutual Funds and Perception
